Val Thorens
× Vagabond
Turning a ski trip into a viral cultural moment.
Context
Val Thorens wanted to reach a younger, digitally-native audience and reposition the resort as a cultural destination , not just a ski spot.
The Challenge
How do you make a ski resort feel like a cultural event Gen Z actually wants to attend and share?
Young audiences don't care about resort amenities. They care about the people, the vibe, the stories.
Strategy
Build culture, not campaigns.
01
Brand Image
Target the core audience and reinforce Val Thorens as a cultural brand , not just a resort.
02
Virality
Leverage micro-influencers in strong growth phases for maximum organic reach.
03
Memorability
Unite a family of creators & influencers to foster memorization, credibility, and community lock-in.
Activations
8 activations. 7 days. 1 story.
Every activation was designed to create content-worthy moments while delivering genuine experiences for the group.
01
Ski Trip
4 creators + 20 strangers from their community
The core activation. 4 influencers invited 20 unknown followers to live, ski, and create together for 7 days. No scripts, no briefs , just real connections on the slopes.
02
Ski de Rando Initiation
By partner Salomon
A backcountry skiing experience led by Salomon, bringing the group off-piste for an authentic mountain discovery , and organic brand integration.
03
Podcast at 3,200m
Real conversations at the summit
Creators recorded candid conversations about universal topics of their twenties , filmed at altitude for a unique, shareable format.
04
DJ Set in a Gondola
The viral moment
A DJ set suspended above the mountains in a cable car. The unexpected format drove massive organic reach and became the most shared moment of the week.
05
DJ Set at La Folie Douce
The legendary après-ski
An activation at Val Thorens' iconic après-ski venue , blending music, crowd energy, and creator content in one explosive moment.
06
DJ Set for Arduenna
Partner activation
A dedicated set for partner brand Arduenna, integrating the sponsor naturally into the experience while delivering standalone content assets.
07
Luge
Group synergy at its best
A collective luge experience designed to capture the raw energy and camaraderie of the group , pure fun, pure content.
08
Freeride World Tour
Shared via creator Stories
Our creators covered the Freeride World Tour competition live , sharing a dedicated set of Stories that brought their audiences into the heart of the action.
Production
End-to-end. On-the-ground.
Full creative concept to on-the-ground execution
Logistics: transport, accommodation, equipment, daily scheduling
2 videographers + 1 photographer embedded for 7 days
1 hero video + 5 reels delivered to the brand
Creators had full creative freedom , no brand scripts
Real-time Story and Reel publishing throughout the week
Distribution
Each creator published 2 Reels & 6 Stories on their personal channels , driving organic reach across their combined audience.
Results
+4.5M
Organic Reel Views
+300K
Story Views
+250K
Cumulative Followers
+260%
ROI
The creators
4 creators. 20 strangers.
1 collective story.
We selected 4 creators with real communities , not just follower counts. Each brought a group of strangers into the experience. The content they produced felt lived, not produced. Because it was.
Want to build a creator activation with the same cultural impact? We handle casting, briefing, production and amplification end-to-end.
Build your next activationAn experience people lived.
A story people shared.
A resort they'll never forget.