Example 1 , Val Thorens × Vagabond: turning a ski resort into a cultural moment
Val Thorens wanted to reach a younger, digitally-native audience and reposition itself as a cultural destination. We invited 4 creators and 20 strangers from their communities to ski, party and create together for 7 days.
Result: 4.5M+ organic Reel views, 300K Story views, 250K cumulative followers and +260% ROI. A ski resort turned into an unscripted cultural event.
This is a textbook experiential marketing example: real experience first, content second, paid amplification third.