Yannish
Antwerp
A track made from scratch in 1 hour
All Case Studies
French Tacos
CASE STUDY · O’TACOS × COCA-COLA · BELGIUM AND LUXEMBOURG
French Tacos
Day 2
On 30 September, the restaurants are full before they even open. We have worked on everything else.
Shot 8–11 September 2026 · Antwerp, Brussels, Liège · French Tacos Day on 30 September 2026
The numbers
16.7M
cumulative TikTok and Instagram views
68.6K
engagements (likes, shares, interactions)
818K
people reached on Instagram
11
FR and NL creators
3
filming cities
60
restaurants kitted out in Belgium and Luxembourg
Breakdown by platform and market
| Market | Views | Likes | Shares |
|---|---|---|---|
| BEFR | 10.6M | 22.8K | 12.5K |
| BENL | 1.8M | 7.1K | 6.8K |
| Total | 12.4M | 29.9K | 19.3K |
| Market | Views | Reach | Interactions |
|---|---|---|---|
| BEFR | 3.0M | 508K | 16.0K |
| BENL | 1.3M | 310K | 3.4K |
| Total | 4.3M | 818K | 19.4K |
Organic campaign and TikTok and Instagram media plan from 20 September 2026.
The context
The starting point
On 30 September, every O’Tacos tacos costs €3 for 24 hours, across Belgium and Luxembourg. Queues are at their peak. Selling more tacos that day is impossible.
The gap
A promo that draws a queue. Not yet an experience.
The insight
The big day sells itself. The budget goes into creating culture and content before it.
The choice
We stop measuring same-day sales. We measure reach, UGC and O’Tacos’ place among 14 to 25-year-olds.
The concept
Ride with O’Tacos & Coca
An O’Tacos × Coca-Cola branded Jeep: the O’Tacos Mobile. A handful of creators for the whole country. Each one climbs in with their own format: a track made in one hour, a DJ set, a live session, an interview. Passers-by hop on along the way. We film whatever happens. French- and Dutch-speaking creators, to speak to Wallonia as much as to Flanders.
The capsules
11 creators. FR and NL.
Rinegg
Brussels
AI teaser for French Tacos Day
daryl.ngoga
Brussels
Interview, the crew hops in, live
Leskimo808
Brussels
Live session, one track
levraidevraii
Liège
Passers-by picked up and dropped from A to B
Skheef
Liège
Live session
Tchak Bafa
Brussels
His latest release played live
YoungFresh
Brussels
DJ set taxi at sunset
maaartial
Brussels
DJ set taxi, Brussels by night
YB Beats
Antwerp
DJ set taxi, Groenplaats
Freddie Konings
Antwerp
Playing his track to his friends
The big day, in the restaurants
An O’Tacos × Coca-Cola backdrop delivered to 60 restaurants in Belgium and Luxembourg. Fans take a photo in front of it, repost it to their story and try to win a PlayStation, AirPods or an iPhone. The goal:
UGC driven
On the kiosks
The campaign content played on the ordering kiosks in O’Tacos restaurants.
What the brands walk away with
01
11 FR and NL creator capsules, published on the O’Tacos and Coca-Cola accounts
02
60 restaurants turned into photo spots on the big day
03
Campaign content played on the ordering kiosks